Richard Anderson started Media Banc in 1999. It wasn’t long before he established Media Banc as a leader in Mobile Outdoor media.
From the very beginning, Richard set out to challenge existing standards in the Mobile Outdoor market.
What started with 6m x 3m Mobile Trailers and Mobile Supersites evolved into a diverse range of Mobile Outdoor media initiatives.
As Media Banc and the Outdoor category expanded, Richard introduced the concept of towing billboards behind Volkswagen Beetles, called Beetle Boards. A year later, this development turned into B-Utes, a three-sided wedge attachment that fastens to the tray of a Ford Utility.
10 years on and Media Banc has established a Medium throughout Victoria, primarily communicating Victorian Government messages.