Electronic & Social Media

Media Banc produces and manages digital content creation and online assets for thoroughbred racing related clients, predominately in the picnic racing segment..

Products include:

Media Banc produces digital enhancements for advertisers. Products such as the popular Application Protocol of iPhone have been used to publish racing related content – The Race Book was a custom application production showcasing the Melbourne Spring Racing Carnival.

Media Banc produces and distributes custom animated static image productions designed around supplied client photographs. This effective and eye catching showcase can be published by clients to enhance their own web publishing strategies.

Media Banc develops, designs and launches websites from brief to deployment. Services offered include ongoing content management, Facebook and social media integration, domain registration and site hosting. Version of the website designed around mobile protocols are available to run in parallel with core content, optimized around browser and device.

Media Banc and it’s development partner The Hope Factory, provided brand, product and publishing management for the redesign and launch of the Balnarring Picnic Racing Club website.

Media Banc managed all facets of the electronic media strategy from digital content creation and distribution, to copy writing, photography and social media extensions capitalizing on opportunities afforded to this unique racing market segment.

Media Banc produced a customized TV Channel to assist the Balnarring Picnic Racing Club is creating rich, socially interactive online media. The end result, entitled Racing Banc TV showcased custom content for Australia’s picnic racing community. This community targeted content was distributed a specially designed portal and via social media channels such as Facebook, YouTube and Twitter. These viral distribution methods ensure extended off course promotions, within highly targeted relevant community networks.

Click here to see all the picnic racing videos on Racing Banc TV

Click here to see all the picnic racing slideshow presentations on Racing Banc TV